In addition to the fees received by labels and publishers for the use of their music in film and television, synchronization can create interest in music either too new to know about—or too old to remember. At times, a well placed song in a television program, commercial or motion picture can even launch a record into popularity. By having the music immediately available for downloading, artists and labels can instantly maximize this potential internationally. M2K regularly submits quality music to dozens of music supervisors for specific productions at our cost.